Doing Research in the Business World

Doing Research in the Business World is a research textbook, covering a diverse range of methodologies and methods, from surveys to action research approaches. This impressive philosophical and methodological span — all the more noteworthy when one remembers it is single-authored — makes it a concrete block of a book, weighing in at over 800 pages. This makes the organisation of content an important consideration and thankfully the work is excellently structured. In a nutshell, the book is comprehensive, authoritative, laden with interesting case examples and would make profitable reading for those who wish or need to research the business world.

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via Book Review: Doing Research in the Business World by David E. Gray | LSE Review of Books

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